Email is one of the most important digital marketing channels thanks to its impressive ability to facilitate both customer loyalty and high conversion rates at a negligible cost.
As a small business, having a template, or several templates that you alternate, is a good idea for consistency, and also to ease the amount of time it takes to send out an email campaign. Any automated emails you have, such as your welcome programme, should also align to the same template style in order to keep consistency.
You just need to make sure that your email template is working as hard as it should be. Here are my tips for creating a template that engages and converts:
Once you have a template you will see your time investment into your email programme decrease, but your results improve as customers respond to the consistency and clarity of what you are sending them.
I have some great email examples over on my Pinterest page here.
Of course, if you have any questions on this or want some help with your email programme then please do get in touch. You can get hold of me via my contact form or @digitalmarketingmama.
Here are some tips and tricks for effectively using Social Media, Email, Advertising Search Engine Optimisation and all of the other digital marketing channels.