Top 5 Digital Marketing Tips: October 2018

Over on my Instagram account I offer digital marketing advice for small businesses. Here is a summary of the posts that were most popular amongst my followers last month:

1. DIGITAL BRANDING TIPS: Important to get right so customers can easily recognise your business and what it stands for. Here are some things to think about:
   💥 What are your values and how do they make you stand out?
   💥 How can this be interpreted into your design?
   💥 What tone of voice should you use to match your values?
   💥 How can you ensure complete consistency across all communications?
   
   
2. GOOGLE ANALYTICS TIPS: Here are the top 3 stats that you should use Google Analytics to keep an eye on: 
   💥USERS vs. NEW USERS. The number of unique people visiting your website and indication whether that traffic is from acquisition or retention marketing.
   💥SESSIONS. The number of times your website has been visited and another indication whether people are coming back, which we want.
   💥BOUNCE RATE. How many people visited your website and didn't interact at all before leaving. 
   
   
3. SOCIAL MEDIA STRATEGY TIPS: With so many networks and post types available the best approach is to separate out the different types as strategy strands, then use them together in order to create a harmonious message for your brand. Think about how customers consume information on stories vs. grid vs. feed vs. pin vs. tweet etc. and use this as a basis for your strategy, which will work towards achieving your overarching objectives.
   
   
4. TONE OF VOICE TIPS: For your content, it's not just what you say, it's also the way that you say it. Your tone needs to speak directly to your audience and relay your brand values. Get it right and it's a big step towards creating brand affinity. Get it wrong and you may alienate your audience. 
   💥 Choose some words that describe and fit your brand values.
   💥 Adopt these tone notes in all language you use, from the headlines to the small print.
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5. KEYWORD RESEARCH TIPS: Choosing the right keywords to use is imperative for your search engine optimisation.
   💥 Identify a combination of words and phrases you think people search when looking for your product or service.
   💥 Type this into a search engine and see what alternatives come up. 
   💥 Identify what other words or phrases competitors target. 
   💥 You can also use a tool like SEMrush to check search volumes.
   💥 Focus your efforts on niche searches. ​

For the full Instagram post content that elaborate on the advice above, and many more digital marketing tips, please do head on over to Instagram and follow me @digitalmarketingmama.