I'm proud to be one of the writers for MamaTribe's features and this month I have created a hierarchy for how to prioritise your digital marketing channels. Here is a quick overview of the steps:
1// Get your website structure and content right, making sure you are mobile first.
2// Focus on Search Engine Optimisation by researching keywords and adding them to your title tags, headings, descriptions, URLs and image ALT tags.
3// Introduce basic email automation for important emails and make sure they are on brand.
4// Establish yourself on social media, remembering that it is better to excel at one or two social networks rather than spreading your time too thinly.
5// Dabble with social media advertising to increase your social reach and utilise social network pixels.
6// Up your email marketing ante with an email template and regular newsletters.
7// Get serious with your digital advertising across both social media and search platforms.
8// And then add the rest, such as affiliate, content and influencer marketing.
To read my advice on prioritising your digital marketing channels in full you can find the MamaTribe feature here.
When it began, Facebook advertising was so sweet... cheap to run, high engagement rates and high conversion rates. Now all that is changing, but you can still achieve good results if you take the time to plan your campaigns and analyse the results you see.
Here is my quick guide to setting up your Facebook ads via the 'Guided Creation' feature.
Take time to plan your advertising
Choose your campaign objective
Create an ad set
Choose your target audience
Choose where your ads will be shown
Create your ad
There are lots of different options that Facebook offers you along the path of this journey, which can make the ad platform seem daunting and overly complicated. Don't feel like you have to take every option and try and stick to the basic principles outlined above. Once you have done it a few times you'll get the hang of it.
Of course, if you need help building out your campaigns then I am always here to help. Please do get in touch with any questions or cries for help!
The question I get asked the most by small businesses using Instagram is how to use hashtags correctly. It is one of the most important things to grow your reach, but like anything in digital marketing, the answer is constantly evolving (pesky algorithms).
However, there are some simple guidelines to follow:
And here are my top tips for making your hashtagging life a little easier:
As I said at the beginning, as Instagram's algorithm is constantly evolving, you do need to regularly run a hygiene check on your hashtags. Not the most fun of tasks, but easy to do in front of the box on a Monday night!
If you have any golden rules that you would like to add, any hashtag tips or any questions, please do leave a comment.
Here are some tips and tricks for effectively using Social Media, Email, Advertising Search Engine Optimisation and all of the other digital marketing channels.