When it began, Facebook advertising was so sweet... cheap to run, high engagement rates and high conversion rates. Now all that is changing, but you can still achieve good results if you take the time to plan your campaigns and analyse the results you see.
Here is my quick guide to setting up your Facebook ads via the 'Guided Creation' feature.
Take time to plan your advertising
Choose your campaign objective
Create an ad set
Choose your target audience
Choose where your ads will be shown
Create your ad
There are lots of different options that Facebook offers you along the path of this journey, which can make the ad platform seem daunting and overly complicated. Don't feel like you have to take every option and try and stick to the basic principles outlined above. Once you have done it a few times you'll get the hang of it.
Of course, if you need help building out your campaigns then I am always here to help. Please do get in touch with any questions or cries for help!
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