I'm proud to be one of the writers for MamaTribe's features and this month I have created a hierarchy for how to prioritise your digital marketing channels. Here is a quick overview of the steps:
1// Get your website structure and content right, making sure you are mobile first.
2// Focus on Search Engine Optimisation by researching keywords and adding them to your title tags, headings, descriptions, URLs and image ALT tags.
3// Introduce basic email automation for important emails and make sure they are on brand.
4// Establish yourself on social media, remembering that it is better to excel at one or two social networks rather than spreading your time too thinly.
5// Dabble with social media advertising to increase your social reach and utilise social network pixels.
6// Up your email marketing ante with an email template and regular newsletters.
7// Get serious with your digital advertising across both social media and search platforms.
8// And then add the rest, such as affiliate, content and influencer marketing.
To read my advice on prioritising your digital marketing channels in full you can find the MamaTribe feature here.
Here are some tips and tricks for effectively using Social Media, Email, Advertising Search Engine Optimisation and all of the other digital marketing channels.