The question I get asked the most by small businesses using Instagram is how to use hashtags correctly. It is one of the most important things to grow your reach, but like anything in digital marketing, the answer is constantly evolving (pesky algorithms).
However, there are some simple guidelines to follow:
And here are my top tips for making your hashtagging life a little easier:
As I said at the beginning, as Instagram's algorithm is constantly evolving, you do need to regularly run a hygiene check on your hashtags. Not the most fun of tasks, but easy to do in front of the box on a Monday night!
If you have any golden rules that you would like to add, any hashtag tips or any questions, please do leave a comment.
Here are some tips and tricks for effectively using Social Media, Email, Advertising Search Engine Optimisation and all of the other digital marketing channels.