My love of marketing started at school, when I became fascinated with the psychology behind advertising. Isn't it amazing that we are able to influence others with the messaging we use?
I went on to get a degree in Marketing & PR - where my dissertation was on the future of online shopping, before anyone used it - and a postgraduate qualification from the Chartered Institute of Marketing (CIM).
Over the past decade I have worked in digital marketing roles across multiple industries; devising and implementing creative marketing strategies to generate awareness and revenue.
You can view my full employed work history on LinkedIn here.
Becoming a Mum gave me the kick that I needed to start freelancing. I love using my skills to help businesses achieve success, whether that is by expanding or optimising their current digital strategy.
My digital marketing specialities are...
Every digital marketing channel needs a strong strategy behind it and each channel should work with the others towards your overarching marketing objectives. Designing effective multi-channel integrated digital marketing strategies is something I have been doing for over a decade.
Digital marketing simply doesn't work without effective analysis and the ability to adapt based on findings. Luckily, I love numbers and the insights that you get from them. In my work I have always, and will always, strive to provide the best analysis in an easily digestible way.
I started working with Facebook advertising when it launched in the UK and have built my knowledge as the platform has evolved. I'm used to devising strategies and running campaigns on big and small scales, and can use my expertise to meet your objectives.
From managing social media channel content to analysing performance and creating successful campaigns, I have experience in all elements of successful social media marketing, as well as a sizeable personal obsession!
Starting the email channel from scratch, optimising current activity, setting up trigger programmes, generating email sign ups; I have a wide breadth of experience across all of these facets in this important digital marketing channel.
There are so many digital marketing channels that you can harness, so why stop at your social media and email. I have experience in a wide range of areas, from content to affiliates and pay per click.