Need a hand identifying which marketing channels you should be focussing on and how best to use them?  

As an experienced Marketing Consultant, I am in the perfect position to independently review your activity and create a marketing strategy based on your objectives and resources. I will then work with you to implement this so that you can go forward and achieve your goals.

What does a Marketing Strategy include?

First, I will request access to your analytics platforms and spend time getting to know your business, from the inside out.

​Then, we will have an exploration session. During this session we will discuss your past marketing activity and what you want to achieve going forward. There will be practical questions, such as timescale and budget, as well as talking through your ideas and goals.

Following our session, I will create a bespoke digital marketing plan for your business, highlighting where you should focus your resources and how best to use these channels. This will include a recommended timeline, broken down by channel and task, as well as explanations of how to implement your marketing building blocks.

Finally, we'll have another meeting to go over the entire strategy, making sure you fully understand the next steps. 

Your marketing strategy will include:

  • Full analysis of current activity and performance and identification of your business needs.
  • Recommendation of marketing channels to use in order to meet these needs within your budget.
  • How to use these channels for maximum effect.
  • Recommendation of campaign structures, where appropriate.
  • Coaching on how to track your marketing performance and optimise for the future.

❝ Claire's recommendations were very clear and sensible and we found them easy to implement. Claire’s work showed that she really understood the customer journey and the specificities of our website, and I would happily recommend her to others! ❞

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